Core Courses

Publiassist’s core courses offer concepts, learnings and deliverables that are fundamental to practicing strategic and consistent public relations. These courses are intensive and a longer format than our special topics courses. We recommend you take them in the order presented below and return to them over time as needed. 

Do I Need Public Relations: What is PR and Where Do I Start?

Publiassist’s free introductory core course providing public relations fundamentals and an opportunity to assess public relations needs for your business or brand.

    • This is Publiassist’s free introductory course providing PR fundamentals and an opportunity to assess PR needs.

    • Before committing to consistent and thoughtful public relations to propel your business, it’s essential to understand what PR is, how it’s different from other marketing initiatives and how it can uniquely serve you.

    • It’s challenging to know where and how to spend limited resources on promotion and marketing. This course will give you the PR basics, estimated costs and where to begin, so you can decide your next move.

    • We recommend everyone starts here.

    • For some it will be a good review of PR, and for others it will be an introduction to PR fundamentals.

    • Ultimately, it’s designed for anyone wondering if PR is the right choice, right now.

    • Worksheet to guide you through the course, leaving you with key takeaways

    • Clear understanding of what PR is and what tasks are included

    • “Do I Need PR?” checklist to assess your unique PR needs

    • Initial ideas about where to begin if you need PR

    • Cost comparison of options for executing PR

    • The hardest part is knowing where to start. This course provides initial information and direction, making it easier to take the first step toward successful communications.

    • Avoid wasting time and resources on communications efforts that aren’t working for you and your current business needs.

    • Make educated decisions about how to use public relations wisely.

Communications Starter Kit: Crafting a Strategic Communications Plan

Publiassist’s core course for building your communications strategy from the ground up.

Course will launch in Summer 2024. Stay tuned.

    • The Communications Starter Kit course equips you with a strategy - your foundational building blocks to use for all communications moving forward.

    • This masterclass begins with defining business goals and objectives to drive all communications decisions and continues with an environmental scan and a SWOT analysis to discover your timely communications needs and opportunities.

    • Based on your business goals and objectives, you’ll identify your priority audiences; write mission, vision and positioning statements; craft company key messages, elevator speech and tagline; and define communications goals and objectives.

    • Because we recommend all public relations work begins with communications strategy, this is the first course in our library of offerings.

    • Unless you have an existing strategic communications plan, we recommend you begin here and revisit this once a year or whenever you are in need of renewed strategy.

    • This course will be particularly helpful for those launching a new business, going through a rebrand or looking for a communications reboot or refresh.

    • At the end of this course, you’ll have a strategic communications plan. This is a roadmap for all execution moving forward, including any PR efforts.

    • This plan will include business goals and objectives; company statements (mission, vision and positioning); company messaging (key messages, elevator speech and tagline); and communications goals and objectives.

    • Your plan also will include an evaluation section with plans to measure the success of your communications goals and objectives.

    • All successful communication begins with a solid strategy.

    • Your finished strategic communications plan will provide direction for any marketing execution, including public relations.

    • The plan will give you confidence and increased ease, knowing you are consistently communicating the same messages to your identified priority audiences, contributing to a stronger brand with every step.

    • You’ll have direction to make decisions about where, when and how to communicate so you are making the best use of resources and time.

    • Each strategic plan will build on prior strategies, ensuring you are advancing your business goals and objectives efficiently, sticking to your mission and advancing your vision.

Public Relations Campaigns

Publiassist’s core course guiding you through the strategy and execution for a campaign focused on an event, product launch or new program. 

Course will open for registration in 2024. Stay tuned.

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Media Relations

Publiassist’s core course leading you through a media relations plan, taking you through every step and tool of communicating effectively with media to place stories about your business and/or campaign. 

Course will open for registration in 2024. Stay tuned.

  • Coming Soon

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