Businesses are integrating Artificial Intelligence (AI) into many aspects of their operations. This includes using GenerativeAI for public relations tasks, such as content generation.

This special topics course introduces using one GenerativeAI tool, ChatGPT, for PR.

In the course, we’ll explore using ChatGPT to write a news release, generate story ideas and write a pitch email.

The course will address best practices for writing prompts, along with the benefits and challenges of using an AI tool like ChatGPT for PR.

Anyone seeking an introduction to ChatGPT and how to use the tool for PR execution.

Familiarity with ChatGPT as a PR tool

Understanding the potential challenges and issues with using ChatGPT for PR execution

A list of additional resources for using AI for PR execution

The use of AI in business is here to stay.

AI tools such as ChatGPT have the potential to add efficiency to your work day.

Like all tools, ChatGPT has limitations you should know when using it for your business.

If you’ve been intimidated to try out ChatGPT for your business, or are concerned about the challenges it might present, this beginner course is for you.